The nuts and bolts of evaluating science communication activities

Since 2008 there has been a focus on fostering a culture of public engagement in higher education plus an impact agenda that demands scientists provide evidence of how their work, including their science communication, is making a difference. Good science communication takes a significant amount of time to plan and deliver so how can you improve what you are doing and demonstrate if you are having an impact? The answer is to evaluate. Effective evaluation needs to be planned so this paper takes you step by step through the evaluation process, illustrated using specific examples.