| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 5555624 | Journal of the American Pharmacists Association | 2017 | 8 Pages |
Abstract
Study results demonstrated that the health literacy techniques used to modify the advertisement were successful in enhancing both consumers' comprehension and their retention of information presented in a print DTCA. This was especially apparent for the risk information.
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Authors
Monica J. Hwang, Henry N. Young,