The role of social comparison in social judgments of dental appearance: An experimental study

This paper uses social comparison theory to investigate the basis of judgments in regards to dental appearance. The findings of this research may help to identify individuals who are more susceptible to societal pressures towards non-ideal dentitions. This will help clinicians become more aware of the patient's comparison orientation, which seems to have an impact on satisfaction with treatment outcomes. This study may form the foundation for future behaviour studies seeking to alleviate the negative effects of social comparison.