Young drivers' night-time mobility preferences and attitude toward alcohol consumption: A Hybrid Choice Model

Our estimates suggest that, first, there are young drivers who are willing to choose public alternatives; secondly, the countermeasures considered can increase their number; and, thirdly, people with a higher attitude to alcohol are more willing to switch to new public transport alternatives and more sensitive to “Drinking and Driving Do not Mix” policies. Action plans developed on the basis of these findings and on the relevance of the psychological component will have a better chance to succeed.