Drivers’ perceptions and reactions to roadside memorials

Despite their growing popularity in North America, little research has been conducted on understanding the effects of roadside memorials on drivers’ behaviour. In this study, an online survey of 810 drivers found that public opinions on the policy options as well as drivers’ self-reported reactions to the presence of roadside memorials were fairly divided. In addition, an on-road experiment was conducted to examine the short term effects of roadside memorials at two intersections. Our results showed that the number of red light violations was reduced by 16.7% in the 6 weeks after the installation of the mock memorials compared to the 6 weeks before whereas the number of violations at two comparison sites experienced an increase of 16.8%.