Speeding drivers' attitudes and perceptions of speed cameras in rural England

Conformers were the least likely to state that the prosecution had deterred them from further speeding behaviour, possibly because they perceived themselves as already law-abiding. The deterred drivers were most likely to express intentions to avoid further speeding and their speeding incident was found to be most likely to be accidental. Manipulators and defiers tended to report that they had deliberately chosen to infringe the speed limits. Manipulators often acknowledged that their style of driving was dangerous; however, they failed to link this to their own behaviour. It was evident that many defiers and manipulators did not perceive speeding as a serious traffic law violation. Possible implications for road safety initiatives are discussed and recommendations are given for specifically targeting different driver types.