Evaluating a safety culture campaign: Some lessons from a Norwegian case

The focus of the present study is on the implementation and some of the results of an evaluation of a safety culture campaign that partly was aimed at increasing workmate interventions (care). I focus on three groups either working on or with a Norwegian offshore platform: onshore managers, crane operators and process operators. The research questions are: “Has the safety culture campaign contributed to new safety cultures related to care in the three groups, why/why not and what can we learn from this?”. The study indicates that two of the groups have developed new safety cultures that sensitize them to new hazards, motivate and legitimize new preventive practices. In accordance with the interpretive approach to culture in organizations, these changes are discussed in light of members’ of each group’s negotiation over the meaning and relevance of campaign efforts on workmate interventions. Lessons that can be learned from the study are discussed.