Editorial DeskFrom the Editor's desk...: April 2016

Selection of the monthImplementation of four simple interventions can reduce premature alcohol related deathsData from many, many sources have confirmed that there is a direct relationship between the amount of alcohol consumed and the risk of death at the individual and at a national level. The article by Sheron, provides an excellent evidence-based insight into the existing data and proposes 4 relatively simple solutions to tackle the problem.•Regular incremental above inflation tax increases•Minimum price for alcohol,•Effective protection of children from alcohol marketing and•Low-level interventions from clinicians.Implementation of these proposed solutions requires concerted action from all involved.