Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
6279338 | Neuroscience Letters | 2016 | 28 Pages |
Abstract
In the response condition, the amplitudes of the N270, P300 and N400 components were sensitive to incongruence between the product category and the previously presented brand. However, in the no-response condition, differences emerged only at the level of early P1 and P2 components. Our results suggest that, in people speaking one of the Indo-European languages, the process of categorisation in brand extension evaluation is not automatic.
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Authors
Agnieszka Fudali-Czyż, Marta Ratomska, Andrzej Cudo, Piotr Francuz, Natalia KopiÅ, PrzemysÅaw Tużnik,