Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
6283923 | Neuroscience Letters | 2012 | 6 Pages |
Abstract
⺠Examined the ERP correlates of processing of categorization in brand extension with irrelative task. ⺠When S2 was atypical to S1, N400 was recorded. ⺠N400 was relative to unconscious mental categorization but not to the task difficulty and the conscious evaluation.
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Neuroscience (General)
Authors
Xiaoyi Wang, Qingguo Ma, Cuicui Wang,