Article ID Journal Published Year Pages File Type
6283923 Neuroscience Letters 2012 6 Pages PDF
Abstract
► Examined the ERP correlates of processing of categorization in brand extension with irrelative task. ► When S2 was atypical to S1, N400 was recorded. ► N400 was relative to unconscious mental categorization but not to the task difficulty and the conscious evaluation.
Related Topics
Life Sciences Neuroscience Neuroscience (General)
Authors
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