Towards an 'alternative' geography of innovation: Alternative milieu, socio-cognitive protection and sustainability experimentation

This paper highlights the hitherto unrecognised role of 'alternative' places in protecting different forms of sustainability innovation. The paper uses the concept of an alternative milieu to illustrate how a geographically localised concentration of countercultural practices, institutions and networks can create socio-cognitive 'niche' protection for sustainability experiments. An alternative milieu creates protection for the emergence of novelties by (i) creating ontological and epistemological multiplicity; (ii) sustaining productive spatial imaginaries; and (iii) supporting ontological security. These different dimensions of protection are explored with reference to an in-depth, empirical case study of Totnes in the United Kingdom. The paper concludes with some reflections on the theoretical implications of this research for the theorising of niche protection and for the geographies of innovation more generally, along with some recommendations for future areas of enquiry.