Identification of key parameters determining Danish homeowners' willingness and motivation for energy renovations

The conclusion is that the homeowners cannot be assumed as one group, but must be addressed as individuals. The key parameters for determining the motivation factors are related to the homeowner's current position in life: age, presence and age of children, time of ownership, occupation and income. Most likely to be motivated to perform energy renovation is the younger generation of homeowners The older generation is hard to motivate, but results nonetheless show that it is possible with the right instruments.