Ambidexterity in projects: An intellectual capital perspective

Ambidexterity in the use of knowledge assets is shown to exist in the practices of managers but without them necessarily having a conscious strategy for it. We identify the mechanisms by which this happens and note the distinctive role of social capital. We demonstrate the integrative nature of the mechanisms, and how each mechanism can involve the deployment of either single or multiple elements of intellectual capital. In so doing we extend the existing theory to the operational level and demonstrate the utility of this approach.