Smart metering for residential energy efficiency: The use of community based social marketing for behavioural change and smart grid introduction

The energy efficiency actions discussed with householders during eco-coaching, and other feedback communications, are identified by utilising the information regarding barriers and benefits generated from the research phase prior to coaching. These actions can include referral to other initiatives such as the provision of reduced cost solar PV power systems, direct load control devices for domestic air-conditioners, the time-of-use pricing product, the provision of in-home-displays (IHD) and other devices necessary for development of a 'smart grid'.