Modelling preferences for smart modes and services: A case study in Lisbon

The main survey administered over the internet and computer aided personal interviews included 2372 valid SP observations from 1248 respondents. Multi-dimensional mixed logit models were used to capture the complex correlations introduced due to the non-traditional survey design. Results indicate a significant preference of one-way car rental and shared taxi for non-commute trips. For commute trips, improved versions of traditional public transport modes are favoured over smart mobility options. These findings, as well as the novel data collection and modelling approach, are expected to provide important information to transportation planners and policy makers working to implement smart mobility options in Lisbon as well as in other cities.