Passengers' valuations of train seating layout, position and occupancy

The valuations, expressed as travel time multipliers, obtained from the Stated Preference exercise are generally plausible and exhibit a wide range according to the precise seating configuration, the occupancy level and the seating position within a layout. The innovative Revealed Preference analysis provides an encouraging degree of support to the Stated Preference results which, reassuringly, can themselves be reconciled with related valuations widely used in the railway industry in Britain and also the findings of the exploratory and attitudinal research. Whilst we are interested here solely in obtaining valuations, we demonstrate how they can be used in demand forecasting.