Why students engage in cyber-cheating through a collective movement: A case of deviance and collusion

In this research, we conduct a case study of 'Tasribat', a Facebook page that facilitates cyber-cheating among certain social groups of students in Morocco. Using an interpretive case study approach, we explore why students collectively engage in cyber-cheating. We leverage both interviews as well digital footprints to explore this collective cheating movement on Facebook. We focus on the intertwined relationship between individual and collective cyber-cheating behaviours with an emphasis on ethical and cultural complexity. The paper's major contribution resides in its analysis and conceptualisation through our emerging model-the Collective Action Cyber-Cheating Model-that integrates collective action and social learning theories. We conclude by discussing this study's contributions to research and practice and its associated future research opportunities.