| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 6841612 | International Journal of Educational Research | 2014 | 9 Pages |
Abstract
The results highlight the ability of institutions to influence student WOM, and the procedure developed provides a practical tool for predicting WOM so that custom marketing messages can be developed to assist student choices of HE provider.
Related Topics
Social Sciences and Humanities
Social Sciences
Education
Authors
Luke Greenacre, Lynne Freeman, Karen Cong, Tom Chapman,