| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 706750 | The Electricity Journal | 2006 | 9 Pages |
Abstract
The author uses the Rip Van Winkle approach favored by marketers to gaze, clear-eyed, into the future – say, the year 2050 – to visualize alternative demand-response possibilities. Dare we go California Dreamin’ of a distant utopia – or is it inevitable that pricing myopia will keep us from attaining the fulfillment of many of our career goals?
Related Topics
Physical Sciences and Engineering
Energy
Energy Engineering and Power Technology
Authors
Ahmad Faruqui,