Article ID Journal Published Year Pages File Type
707437 The Electricity Journal 2007 17 Pages PDF
Abstract

Customer response is a neglected way of solving electricity industry problems. Historically, providers have focused on supply, assuming that consumers are unwilling or unable to modify their consumption. Contrary to these expectations, customers respond to higher prices that they expect to continue by purchasing more efficient appliances and taking other efficiency measures, a review of published studies indicates.

Related Topics
Physical Sciences and Engineering Energy Energy Engineering and Power Technology
Authors
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