Viable Strategies for Innovation in Telecom Industry in Tough Times

Uncertain economic times have substantial impact on global markets. With economic recessions come drastic changes in business dynamics. This paper explores the effect of economic recessions on market stability and delineates practical aspects of innovation that can be effectively utilized to boost economic sustainable development and combat downturns. The paper also presents operational strategies for organizations across industries and in telecommunications industry in specific. The findings described in this paper stem from the innovation theory and the value chain framework, and are based on modeling the best practices that can be used by organizations to not only survive, but also thrive in turbulent times.