Electrification: The nexus between consumer behavior and public policy

With deepening concerns over climate change, policymakers, electric utilities, environmentalists and others are increasingly championing the idea of 'electrification,' or the replacement of fossil fuels with electricity for direct end uses like transportation and space heating. The electric industry sees electrification as an opportunity for revitalizing sales and revenues. The focus of this paper is on consumer behavior and its nexus with public policy for advancing electrification.