A global framework of activities integrating product & supply chain design

With the increase of worldwide industrial competition, companies must propose new products in a short lead time in order to answer the requirements of demanding clients. Nevertheless, innovation concerning new products is no longer enough to guarantee strategic market advantages. The product supply chain performance is an important and additional factor to achieve these market advantages. In this context, it is essential for companies to integrate product and supply chain design in order to find proper product solutions considering impacts in supply chain performance. This paper proposes a framework of activities that integrates these two aspects of design phase.