Guidance for the Knowledge Intensive Early-Stage of Product Developmer

Product development is highly focused on the problem solving within product generation instead of understand the problem. This paper states the importance of stretching the view within product development to the early stage in the development process where products are defined. Within this phases the corpus of product development costs are determined. In the sensitisation and support of involved employees and stakeholders for the operational work in the early development phases lies high potential for increasing the quality of the creational works’ outcome. An approach as a guideline for the early stage of product development is described and ICT tools to support located and dislocated teams within their work are introduced.