| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 7245083 | Journal of Environmental Psychology | 2018 | 4 Pages |
Abstract
Social norms are a key driver of pro-environmental action, but their influence may vary by context. An important contextual factor is behavior observability. We employ a laboratory quasi-experiment studying donations to environmental organizations under different levels of donor anonymity and under different levels of injunctive social norms. Decision observability amplifies the effect of norms: donations are 84% higher when observability is added to pro-environmental norms, compared to a setting with pro-environmental norms but anonymous decisions.
Related Topics
Social Sciences and Humanities
Psychology
Applied Psychology
Authors
Stepan Vesely, Christian A. Klöckner,