“It's our little secret … an in-group, where everyone's in”: Females' motives for participation in a stigmatized form of physical activity

Despite the stigma and negative stereotypes associated with participation in activities such as pole dancing, participants described how this perception contributed to a heightened sense of community that, in part, drove continued participation. Accordingly, these findings make a novel contribution to established bodies of literature grounded in stigma and optimal distinctiveness theory. Given the rise in popularity of some female-predominant stigmatized exercise pursuits (e.g., belly dancing, roller derby, lingerie football), research that examines this network of motives in other settings would be valuable in the future.