Testing competing models of injunctive and descriptive norms for proximal and distal reference groups on alcohol attitudes and behavior

A novel contribution of the study is the scrutiny of competing models of alcohol norms using the same multifaceted measures. Disparate implications emerge about the role of subjective norms as a function of the approach to compute the constructs. The most nuanced insights were obtained in the final comprehensive model involving the representation of norms at the finest level of specificity.