Preferential processing of self-relevant stimuli occurs mainly at the perceptual and conscious stages of information processing

Self-related stimuli, such as one's own name or face, are processed faster and more accurately than other types of stimuli. However, what remains unknown is at which stage of the information processing hierarchy this preferential processing occurs. Our first aim was to determine whether preferential self-processing involves mainly perceptual stages or also post-perceptual stages. We found that self-related priming was stronger than other-related priming only because of perceptual prime-target congruency. Our second aim was to dissociate the role of conscious and unconscious factors in preferential self-processing. To this end, we compared the “self” and “other” conditions in trials where primes were masked or unmasked. In two separate experiments, we found that self-related priming was stronger than other-related priming but only in the unmasked trials. Together, our results suggest that preferential access to the self-concept occurs mainly at the perceptual and conscious stages of the stimulus processing hierarchy.