Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7298250 | Language & Communication | 2018 | 14 Pages |
Abstract
In the context of what has been referred to as the 'Mainlandization' of Hong Kong since 2003 (Yew & Kwong, 2014), I consider the affordances offered through different modalities by comparing the written linguistic mode to that of visual arguments used in a local political advertisement. The choice of modalities available as a means of expressing familiar topoi found in discriminatory texts provides alternative options for recontextualizing (van Leeuwen, 2008) discriminatory practices. I show that the affordances of specific modalities can be used to express certain topoi and/or support those expressed through other modalities.
Related Topics
Social Sciences and Humanities
Arts and Humanities
Language and Linguistics
Authors
M. Agnes Kang,