Essentializing ethnicity: Identification constraint reduces diversity interest

The present research investigates the effects of a subtle essentialist cue: restricting individuals to identify with only one ethnicity. Although this constraint is mundane and commonly used in everyday life, it sends a message of essentialized group differences. Three studies illustrate the harmful impact of this essentialist cue on diversity. Studies 1a and 1b show that it decreases Asian-Americans' desire to participate in ethnicity-related activities. Study 2 reveals that it reduces essentialist European-Americans' desire for friendship with a minority target. Study 3 illustrates the mechanism through which an essentialist cue reduces intergroup contact, with perceivers' chronic beliefs moderating this effect. Together, these findings demonstrate the powerful impact of the seemingly small act of how we ask people to identify with an ethnic group.