Article ID Journal Published Year Pages File Type
7337875 Social Science & Medicine 2013 11 Pages PDF
Abstract
► A discrete choice experiment on women's preferences for contraceptive products. ► Randomisation to promotion or adverse product information prior to choice tasks. ► Promotion increased interest in the hormonal patch but not the vaginal ring. ► Adverse information had little effect on preferences for the oral pill. ► Stated preferences are sensitive to the framing of information provided as context.
Related Topics
Health Sciences Medicine and Dentistry Public Health and Health Policy
Authors
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