Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7337875 | Social Science & Medicine | 2013 | 11 Pages |
Abstract
⺠A discrete choice experiment on women's preferences for contraceptive products. âºÂ Randomisation to promotion or adverse product information prior to choice tasks. ⺠Promotion increased interest in the hormonal patch but not the vaginal ring. ⺠Adverse information had little effect on preferences for the oral pill. ⺠Stated preferences are sensitive to the framing of information provided as context.
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Authors
Stephanie A. Knox, Rosalie C. Viney, Yuanyuan Gu, Arne R. Hole, Denzil G. Fiebig, Deborah J. Street, Marion R. Haas, Edith Weisberg, Deborah Bateson,