Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7337934 | Social Science & Medicine | 2013 | 9 Pages |
Abstract
⺠Evaluates a health intervention and the power and limitations of social marketing. ⺠Argues that social marketing campaigns may create a dual disadvantage for the ultra-poor. ⺠Reveals how qualitative data enhance both formative and evaluative phases of interventions.
Keywords
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Authors
Rebecca Langford, Catherine Panter-Brick,