Baby, you can('t) drive my car. El caso de Über en México

The purpose of this article is to shed some light regarding the app and it's incursion to the mexican public transportation market. First, the articles sets a general scope about the nature of Über and the service it provides, later, it makes a brief summary about the way Über has entered the transportation market worlwide. Further, the article delves into Über from an economic perspective, as it tries to figure if the service this app provides can or can't be considered a part of the same relevant market as other forms of public transportation. Then, it analyses the legal status of this service in Mexico City and lastly, concludes with some suggestions for an upcoming regulation in the city.