Efficient, but immoral?: Assessing market attitudes as multidimensional

Much of the research on market attitudes to date has employed a one-dimensional scale through which individuals are described as being either pro-market or anti-market. We speculate that the use of a one-dimensional scale obscures important underlying variation in individuals' attitudes toward market systems. Factor analysis of responses from nearly 2000 participants across three studies is used to create and validate a multidimensional scale consisting of five distinct components of market attitudes. We assert that understanding within-subject variation in attitudes towards markets better informs analyses that relate market attitudes with economic behavior.