Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7348911 | Economics Letters | 2018 | 5 Pages |
Abstract
This study examines how success in an online music poll affects artists' social media followers. On average, being voted into this poll increases artists' followers by approximately double that of the control group. Furthermore, this increase is positively related to poll rank and less-established artists benefit relatively more from this success.
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Related Topics
Social Sciences and Humanities
Economics, Econometrics and Finance
Economics and Econometrics
Authors
Paul Crosby, Liam J.A. Lenten, Jordi McKenzie,