Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7361393 | Journal of Environmental Economics and Management | 2018 | 7 Pages |
Abstract
This study investigates whether elicited preferences are affected by the presentation of mortality risks in a stated preference survey. We elicited willingness to pay for public risk reducing initiatives under three different but outcome equivalent presentation format. Results from a discrete choice experiment demonstrate that presentation format influences the valuation of mortality risk reductions, which to varying degrees depends on the respondent's level of concern and numeracy. Marginal willingness to pay for a risk reduction increases significantly when framed in terms of avoided fatalities compared to corresponding frequencies. Furthermore, we find that less numerate respondents are more influenced by the inclusion of the number of fatalities in the presentation format. The same pattern is observed for respondents who express a higher degree of concern for a traffic accident.
Keywords
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Economics and Econometrics
Authors
Trine Kjær, Jytte Seested Nielsen, Arne Risa Hole,