The Altamira controversy: Assessing the economic impact of a world heritage site for planning and tourism management

This paper is the first report of a large research project for the preventive conservation and tourism management of the Altamira World Heritage site that was conducted from 2012 to 2014 and focused on a key feature of the project estimating the potential economic impacts of reopening the Altamira cave to the public. The study analyzed the direct and indirect economic impacts of visitors to Altamira on the regional economy of Cantabria, a Spanish Autonomous Community. Using an input-output method (IO), we estimated the values accrued to the region. This study provides the scientific foundation for the development of an effective tourism management program for the Altamira Complex, analyzing the impact of its access regime and offering policy recommendations on the broader regional economic impact of Altamira.