Personal experience with climate change predicts intentions to act

The public's willingness to engage in mitigation actions has not received as much attention as the level of belief in Global Warming (GW), especially on the international stage. Research in Western nations indicates that people systematically misunderstand GW and the actions required for mitigation. Important factors that influence judgments about mitigation actions include personal experiences, beliefs, knowledge, values, and worldviews. We present results of an international survey (25 samples from 24 countries) measuring general intentions to act and willingness to engage in specific actions. Our analysis reveals that endorsement of specific actions is (a) lower than general endorsement of mitigation, (b) accompanied by higher intra-individual variance, and (c) more strongly related to personal experiences with GW. This pattern can be attributed to the compatibility between the proximal construal of specific actions and the nature of the personal experience. Lastly we provide recommendations on how these findings can be used to encourage mitigation action.