| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 7470538 | Global Environmental Change | 2014 | 11 Pages |
Abstract
- Symbolic and environmental attributes best predict adoption of sustainable innovations.
- Significance of symbolic attributes for adoption is underestimated.
- The instrumental attributes may be less important for adoption than often assumed.
- Instrumental disadvantages of the innovation can boost symbolic motives for adoption.
Related Topics
Life Sciences
Environmental Science
Environmental Science (General)
Authors
Ernst H. Noppers, Kees Keizer, Jan Willem Bolderdijk, Linda Steg,