Acceptance of energy efficient homes in large Japanese cities: Understanding the inner process of home choice and residence satisfaction

In this study, we conducted a web questionnaire survey to investigate which factors affect people's choice of EEHs and which factors affect their satisfaction with their residences. Based on observed facts and with reference to a behavioral model in the social psychological field, we constructed a theoretical model that explains the process through which people choose homes and are satisfied with their residences. As a result, in order to promote EEHs, first it is necessary to make people choose EEHs by appealing to their health consciousness and community considerations. Second, it is necessary to have people realize the satisfaction of living in EEHs by following up on how to use EEHs' technology and by raising awareness of the environment. Based on the observed facts, revealing people's decision-making and physiological process in choosing a home and their satisfaction with their residence is useful for planning EEH promotion policies.