Towards improved understanding of reverse logistics - Examining mediating role of return intention

Research findings show that return intention acts as a mediating variable in prediction of return behavior. Further, perceived behavioral control, subjective norms, moral norms, willingness to sacrifice were identified as antecedents to return intention. Given the possibility of increased proportion of e-waste returns through strengthening of behavioral intentions, the study findings and suggestive inputs may help the firms in fulfilling their “Extended Producer Responsibility”.