Reframing safety: An analysis of perceptions of cycle safety clothing

More interdisciplinary research is needed to explore the complex relationships between cycling safety, the promotion of safety clothing, and cycling uptake. However, our findings suggest that policy-makers and practitioners should carefully consider how promoting safety clothing might impact cycling uptake and experiences. Policy goals of increasing cycling and making it more 'normal' and subjectively safer might imply reducing or even avoiding the use of such accessories in everyday utility cycling contexts, and relying on alternative strategies to improve cycling safety.