Who are the eco-bicyclists?

This study presents insights into the profile of eco-bicyclists. The empirical analysis is based on the estimation of binary logistic regression models. Four subsets of independent variables were used in this empirical analysis, namely: (i) demographic factors, (ii) economic variables, (iii) variables regarding environmental awareness and (iv) perceived advantages of biking. Empirical results suggest that younger people are probably more willing to cycle for environmental reasons. In general, women are more likely to be eco-bicyclists than men. However, the results suggest that marital status and educational level are not statistically significant factors. Rather, environmentally-conscious and low income consumers are more probable to be eco-bicyclists than others. Our analysis is focused on the usage of bicycle for environmental reasons because we expect that those people not being characterized as eco-bicyclists are a potentially relevant market segment for developing an efficient sustainable mobility strategy in Greece.