Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7503761 | Drug and Alcohol Dependence | 2016 | 9 Pages |
Abstract
Embedding a corrective statement in the body of the ad is an effective strategy to convey health information to consumers, which can be mandated under the Tobacco Control Act. Eye-tracking results objectively demonstrate that text-only warnings are not viewed by smokers, thus minimizing their effectiveness for conveying risk information.
Keywords
Related Topics
Life Sciences
Neuroscience
Behavioral Neuroscience
Authors
Kirsten Lochbuehler, Kathy Z. Tang, Valentina Souprountchouk, Dana Campetti, Joseph N. Cappella, Lynn T. Kozlowski, Andrew A. Strasser,