| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 7503879 | Drug and Alcohol Dependence | 2016 | 7 Pages |
Abstract
E-cigarette ads may implicitly promote e-cigarettes as a reduced-harm cigarette alternative. Marketing of e-cigarette use as a way to enhance social life or self-image may encourage non-smoking young adults to try e-cigarettes. Findings may inform regulations on e-cigarette marketing.
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Authors
Pallav Pokhrel, Pebbles Fagan, Thaddeus A. Herzog, Qimei Chen, Nicholas Muranaka, Lisa Kehl, Jennifer B. Unger,