| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 7505966 | Drug and Alcohol Dependence | 2014 | 6 Pages |
Abstract
Responsibility messages were overwhelmingly used to promote product rather than convey relevant public health information. Based on this analysis, existing responsibility messages are largely ineffective at conveying relevant public health information, and should be supplemented by or replaced with prominently placed, externally developed, cognitively tested warnings that do not reinforce marketing messages.
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Authors
Katherine Clegg Smith, Samantha Cukier, David H. Jernigan,