| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 7506794 | Drug and Alcohol Dependence | 2014 | 7 Pages |
Abstract
Designing a national public health campaign with a clear behavioural target (making a serious quit attempt) using key psychological principles can yield substantial behaviour change and public health impact.
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Authors
Jamie Brown, Daniel Kotz, Susan Michie, John Stapleton, Matthew Walmsley, Robert West,