An investigation into the relationship between product form and perceived meanings

This study provides an empirical data which presents the relationship between product from and perceived meanings. The proposed approach reveals that this relationship is mostly non-linear; therefore, it is delicate and requires extra attention. Knowledge gained from the study is beneficial for product designers when communicating clearly with users via product forms, and as a result achieve commercial success. The study also provides evidence to support interactionist theoretical framework when describing meaning attribution process to product forms.