Hybrid gatekeeping framework for value-added information services

Information control processes designed to prioritize the most relevant information are important for enhancing the service experience of users. Gatekeeping is the process of filtering and disseminating information in online information services. This study investigates the effects of gatekeeping activities on information services and the resulting impact on the value of such services from a user's perspective in an information service environment characterized by online and offline transactions. Various hybrid gatekeeping activities are derived through focus group interviews with information services planners. A survey of information service users reveals values that could be obtained from the information services. The results of these two data gathering tools suggest an information service framework for hybrid environments. The findings enable the development of value-added information services for users through efficient information control in hybrid online and offline environments.