Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7532630 | Discourse, Context & Media | 2017 | 15 Pages |
Abstract
A prerequisite for approaching the study of changes across media and their evolving roles in society, especially when 'new' media emerge, is that one has a good theoretical grasp of just what 'media' are and how they may be approached analytically. To support insightful analysis going beyond description and cataloguing, there is a need to make current notions far more precise. In this paper, I evaluate some of the more developed proposals made for characterizing relations between media to date and argue that a more explicit and refined semiotic foundation has much to offer. Only with such a foundation can sufficiently fine-grained theoretical and methodological tools be constructed capable of tracking both media evolution and media interrelationships in detail. The paper concludes that the incorporation of a particular definition of semiotic modes in the context of multimodality allows more discriminating characterizations of 'media' and 'mediality' in general.
Keywords
Related Topics
Social Sciences and Humanities
Arts and Humanities
Language and Linguistics
Authors
John A. Bateman,