Article ID Journal Published Year Pages File Type
7532630 Discourse, Context & Media 2017 15 Pages PDF
Abstract
A prerequisite for approaching the study of changes across media and their evolving roles in society, especially when 'new' media emerge, is that one has a good theoretical grasp of just what 'media' are and how they may be approached analytically. To support insightful analysis going beyond description and cataloguing, there is a need to make current notions far more precise. In this paper, I evaluate some of the more developed proposals made for characterizing relations between media to date and argue that a more explicit and refined semiotic foundation has much to offer. Only with such a foundation can sufficiently fine-grained theoretical and methodological tools be constructed capable of tracking both media evolution and media interrelationships in detail. The paper concludes that the incorporation of a particular definition of semiotic modes in the context of multimodality allows more discriminating characterizations of 'media' and 'mediality' in general.
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Social Sciences and Humanities Arts and Humanities Language and Linguistics
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